Where Does Your Collected Lead Data Go?

When you use our Popup Builder on your Webflow site to collect leads, it’s important to understand how we handle the submitted form data and where it goes.

🔒 We Do Not Store Your Lead Data

Your lead data is never stored on our servers. When a visitor submits a popup form, the data is processed in real-time and sent directly to your selected destination(s) based on your integration settings.

🛠️ Integration Support

We support several popular integration options, including:

• Webhook URLs – Instantly send form data to your custom endpoint.

• Mailchimp – Add leads to your email marketing lists.

• HubSpot – Send leads to your CRM pipeline.

• And More – Additional services may be available depending on your plan.

We securely store only the integration configuration details you provide (such as API keys or endpoint URLs) so that we can trigger the integration at the time of form submission.

✅ Webflow Native Form Behavior

We do not alter Webflow’s default form submission behavior. That means:

• The form will continue to submit and behave exactly as Webflow intends (including sending email notifications, storing submissions in Webflow CMS if configured, etc.).

• Our backend simply mirrors the submission data to the integration platforms you've configured.

⚙️ Real-Time Delivery via Our Backend

Once the form is submitted:

1. The submission is handled by Webflow as usual.

2. Simultaneously, our backend receives the data temporarily in memory.

3. Based on your configured integrations, we immediately forward that data to your selected platform(s).

4. The data is never saved on our end.